daniellicht

Fantastic talk, the best explanation of Quantum Computers I've seen to date.

Why don't you start with a problem you or someone you know faces and then work backwards to an idea to solve that problem.

I find people often build things because they are possible and interesting but unless you solve a problem they don't add a lot of value and therefore don't get used.

For Apple people usually want compensation but I think compensation is not the main reason they work there.

Charities get people to work for free because those people believe in the cause the charity stands for. People will take a job at Apple with less pay then another offer because they believe in what Apple stands for.

People don't work at Apple for the pay.

They work at Apple because they love the products, culture and people. Sure pay is a factor in the decision but I think the type of people who work at apple work their mainly because they believe in what Apple stands for. Challenging the status quo by thinking differently.

*I don't work at apple but I do have a few friends who do.

Great Article!

For any UW students out there he's from University of Waterloo Velocity.

You can have a launch strategy while building a brand, the two are not mutually exclusive.

I find it really ironic that this article comes from an "ad man" and a "principle of a strategic marketing firm" because he knows very little about marketing.