cpolis

The pagination on SERP does not work for me - clicking 'next' redirects to the same, 1st page results

Brick and mortar retailers?

Developing software requires high level/architecture type decisions that you mention in your first paragraph. It also requires solving many small fizz-buzz size subtasks, which are necessary and demonstrate competency.

A marathon runner doesn't need a stellar 100 yard dash time, but they should at least be able to jog 100 yards.

Users care about value add, not features. Remember this when selling and planning development!

This is a big assumption. There are levels where the economics don't work out for drivers and riders are willing to pay - it remains to be seen whether are not Uber is profitable at these levels.