corporalagumbo
Joined 15 years ago
Joined 15 years ago
But I wouldn't say Apple "reeks" of insecurity... We don't really have any knowledge about how much they have up their sleeves, and they've had a long time over the last half-decade to lay foundations for future maneuvers. Besides, if they can convince the everyman that they thought up modern design all by themselves, they could gain a massive advantage here.
I'm not implying that Apple can't make mistakes - it's clear they can with Maps and Siri - but a) it would be extremely uncharitable to judge them on version 1.0 of Maps and Siri, both ridiculously complex features, and most importantly b) their overall product strategy is still the best in the business. Doesn't matter how much people kick and scream about the newest Apple mistake - does anyone even remember Antennagate? Tech people cling to these memories, but normal people forgive and forget.
Instead Apple's competition has fallen over themselves to try and chase every short-term opportunity, leading to constant reinvention, total lack of focus, and squandered potential. Frankly, it's embarrassing - you would think that enough people outside of Apple recognise the scale of the challenge Apple poses and decide to respond. Instead these companies come off looking like cheap idiots.
That's exactly the point. It doesn't matter whether it's really hi-tech or unique or not. It's Apple's ability to present these things in a way which just makes you salivate that matters. This is a point which seems so hard for tech people to understand... it doesn't matter if you think people should see through Apple's claims, the spoils go to Apple because they know, as seemingly no other company on earth does, how to entrance people. A few key features, lavish, presentation, a feeling of luxury... that's what builds anticipation and excitement. Apple's closest equivalent are food companies, who have mastered the dramatic, salivatory description of products.
Whereas Apple focuses on a few core features to improve on and communicate with each phone, and they're overwhelmingly cautious - like only integrating Touch ID with a few spots of the phone at first. But they nail the initial execution, and the communication. So their phones are still the absolute centre of the market. And no other company can inspire product lust to the degree they can.
And I would wait til October for the new Paperwhite and probably the new Kobo Arc.
Also I would want to put about 10-20% away into some sort of investment fund unless there were some items that offered a serious short-term productivity increase the money could rather go to. Just a general rule.