Comment by corporalagumbo

I think it's interesting, but for me one of Apple's weakest points as a company is its taste in software UI. iOS 7 strikes me as catch-up - Apple is late to a party started by Google and Microsoft, and is trying hard to pretend its been there all along - hard to recognise the hint of insecurity behind their ever-slick advertising, but it's there I think. It's a new area for the company, and a good reminder that Apple has its vulnerabilities. It will be interesting to see how things play out as the design language of the big three (A, G, & M) equalises, norms emerge, and the competition begins to really heat up.