chriskelley
Joined 18 years ago
Joined 18 years ago
There are lots of grandmas who are engineers, scientists, doctors, and inventors. There are plenty of ways to land that message without carrying forward the spirit of 1950s Madison Ave. Plus, that copy doesn't tell anything about the product, it's fluff.
"Analyze deal potential without leaving Zillow"
"Automatically analyze rental properties as you browse"
"View critical deal metrics as you browse"
etc
Meaning it does many different things across many verticals, and that some of them are big enough that a company could be created around building a more specialized / better version of zapier just for a specific vertical.
There is a mirror floating around of news.arc[1], the original version of HN from pg, but it's pretty dated and missing tons of the secret sauce.
I'm excited by the convergence of our industries. The existing talent in the motion industry will need some guidance - right now motion graphics often revolve around "concepts powered by wizz-bang-wow!", and will need to become much more intention-driven to have successful user experiences.
More and more motion companies are branching out in some form or another to the "digital" world - apps, digital content (pre-rolls, short-form video ads), etc. I think companies that can "realize" the priority of user interaction and implement that in their offerings will be in a great position as companies like apple/google/facebook look for their help.
Multidisciplinary designer focused on the future of computing.
Currently Design Lead for Google Lens.