The article is saying that Zapier is ripe to be unbundled.
Meaning it does many different things across many verticals, and that some of them are big enough that a company could be created around building a more specialized / better version of zapier just for a specific vertical.
Meaning it does many different things across many verticals, and that some of them are big enough that a company could be created around building a more specialized / better version of zapier just for a specific vertical.