chris_hawk

>As a marketer, I see countless great projects that were abandoned.

Where do you see these?

Hey! Chris here, I'm the interviewer in this audio.

Josh Doody teamed up with me to lay out a sensible plan for making good use of your day job to become well-prepared for the transition. We cover things like:

* how much money you need to save * how to save it while controlling expenses * how to start marketing before you ever quit your job * how long before you can quit your job (the most popular question)

I don't usually address "how to get started" questions on my podcast, but so many people were asking how to make the transition from day job to freelancing that I felt like I should.

If anyone has questions about the episode or about the topic in general, feel free to post 'em up and I'll answer as best I can. :)

I agree with all of this, those 3 elements are critical. However, the issue I keep coming back to is "how do I figure these 3 things out before I launch a product?"

Nathan at ConvertKit has built an incredible business, and he's earned every bit of it the hard way. However, not everyone is going to have the financial or emotional stamina required to launch a product first, watch it struggle, and figure out the positioning later. For a lot of us, if we don't get the target market at least ballpark-right the first time, we aren't going to be able to see a product through the process of trying this positioning and that positioning until we find something that works.

So, how can we improve our chances of getting "purchasing power", "purchasing desire", and "market mass" right up-front, before we invest time and energy in creating a product? Are there any particular exercises or processes you recommend that will help us find and/or evaluate different markets?

Hey! Chris here - I'm the interviewer in this podcast.

This was a good talk with Brian (I think he posts here as casjam if you want to look him up).

If anyone has questions about the episode, feel free to post 'em up! I'm happy to stick around and answer.

I know you're listening, I can see the downloads traveling through the series of tubes comprising the internets. :)

If anyone has any questions about this episode, or the show in general, feel free!

You know, I'm so dense sometimes. When I started doing transcripts, I was thinking "SEO", not "deaf people". Duh!

>It's a pretty solid career choice for deaf people, considering 98% of the job is doable without being able to hear anything.

Never thought of it that way before. I bet it makes open-plan offices tolerable, too. Hmm.

10x is craaaaazy. I mean, unless you were only making like $500/month before. And I know that's not the case! :)

SyneRyder answered for me, so I'll just say "thanks for asking"! Sometimes I wonder if anyone is actually reading those things, and now I know.