cen4

Most importantly Content keeps exploding. Total available human Attention does not grow.

So how does Adtech generate more and more revenue and sells more and more ads year on year?

Simple answer - Fraud.

Easiest way it to limit Ads.

If you are selling more ads than there are minutes in a day * population some large enough group is getting mind fucked.

It happens already. You just have to find the docs who do it. Which usually means attending conferences which focus on specific diseases.

This is like watching Veblen's Theory of the Leisure Class but upgraded for our Attention Economy Age.

In the past the Signal was - look at me, look at all these luxury items I have accumulated, look at my leisure activities, you want to be like me - do what I say.

Today the Signal is - I am so smart, Farmer Joe and his herd of illiterates has validated I am a genius, look at my networth, look at my ideas, you want to be like me - pay ATTENTION to me - do what I say.

As business complexity grows it just gets hard for Tech, Engineering, Science & Creative folk to keep pace with the skills of Finance/Business folk.

And this has a huge impact on trajectory of the majority of businesses. Cause with scale, they become dependent on other experts from Finance, Marketing, Sales, Logistics etc who take over decision making and leadership as firms grow in size.

You can see it in every sector of the economy. Not just Tech. James Cameron, Steven Spielberg or Peter Jackson don't end up creating and running a Disney anymore cause the amount of time to specialize in their own field keeps increasing.

Look at Finance. As soon as an org has more than a few offices in different countries they very quickly learn how to take advantage of difference in labor costs, interest rates, forex, corporate tax rates, rent, real estate costs, subsidy differences, regulatory differences etc. Now scale that up 20 offices in 20 countries and the Financial Engineering dept suddenly a huge say in where the story goes.

Replace Finance with other specializations(Marketing, Sales, Supply chain etc) and the same story plays out.

If you want to have influence you need to have skills across specializations, or know specialists who share your values.

More probably supply related. I worked at an incubator once upon a time, there was no dearth of funds to pull in from rich donors and investors. The issue was always finding quality teams and people. We ended up funding lot of poor quality output. But its all par for the course in how progress works. Keep planting seeds all over and hope for the best.

The sanctions don't have a goal. So anyone can say anything. Besides Air Transport is a small ass part of GDP. Their MIL complex is on over drive, more than compensating for whatever hits the other sectors are taking. Their GDP is growing faster that all other major Western Economies. The US & EU are not serious about winning this war, mostly because they don't have confidence in themselves that they can.

Waste of time. Just talk in terms of what they want to hear. They are just interested in the payoffs (not in the details).

As info explodes and specialists dive deeper into their niches, info asymmetry between ppl increases. There are thousands of specialists running in different directions at different speeds. Leaders can't keep up.

Their job is to try to get all these "vectors" aligned toward common goals, prevent fragmentation and division.

And while most specialists think this "sync" process happens through "education" and getting everyone to understand a complex ever changing universe, the truth is large diverse groups are kept in sync via status signalling, carrot/stick etc. This is why leaders will pay attention when you talk in terms of what increases clout/status/wealth/security/followers etc. Cause thats their biggest tool to prevent schisms and collapse.

Its good they are talking. If your job is to build empire defense features into Chrome, then there is no one better to talk about which features to take out.