casjam

Of course the headline is designed to attract attention. That's generally what headlines are supposed to do (get you to keep reading).

Perhaps if you listened to the interview, you'd see that the headline is perfectly in line with story presented in the interview. It also covered the backstory that led up launching this service so quickly, and how they're learning to operate and scale it as they go. Poke fun at the headline all you want, but you're missing the point.