brainflake

Well not necessarily... didn't google use a dutch auction 15 years ago?

Good post - pricing is so very critical (although I do agree with others here that three weeks is such a _very_ short timeframe). It's interesting to think about pricing from a "what's my per-user cost so I can reasonably bootstrap this myself", but it's usually more reasonable (and profitable) to think about it the other way around - "what value am i providing to my user?".

The book "The Strategy and Tactics of Pricing" was a real eye opener for me as I don't come from a business background. The crux is that don't think about it in terms of costs, but how much value (e.g., time saved, leads generated, etc) you are providing and if the price is worth it from the user's perspective.

Isn't this more of an AWS-specific issue?

The difference lies in their enormous existing lease obligations. Most corporate leases are for 10 years and they have very large payments that must be made, so it's not like they can just easily scale back in the loss-making locations.

Average daily volume of VOO over the last 60 days is about 2,000,000 shares. At ~$200/share (it's actually about $220 right now), that's about $400m dollars daily, so unloading $1m would be well under 1% of shares traded in a typical day.

That's a good point. I've lived in poor neighborhoods but I'm not a minority.

Have you really had that experience in NYC? I've lived in Brooklyn for 10 years and have only once had a cab refuse to drive me home.

"I believe the reasons for your crazy voting record, young chap, is because of humors of the mesentery. Myes."

You're right that they're 2 very different investments, but I don't think you can say unequivocally that #1 is better than #2. It all depends on desired returns, risk, etc. Let's face it, if you had given money to Apple in 1976 there was a good chance you were never seeing that money again.

They do provide you with unique reach at the adset level, which will tell you how many users in your audience have been reached.