blurrywh
Joined 9 years ago
Joined 9 years ago
If you find the map straight to a goldmine, why should you share it?
Example: Last month you found a new way to target on FB ads (=> mix of ad creatives, country and interest), with tons of traffic at ultra low CPC. The space is quite popular and you are surprised yourself why no one else found this way. Conversions are sky-high and it seems not to end.
Why should you share this? If you share you will destroy the low CPC within days. If you had ever found a goldmine in the past you might understand. And if yes, please share this goldmine.
You can make this example for every Marketing channel. People never share current tactics, only old stuff which isn't working anymore.
Edit: Why the downvote? I try to explain opportunistic behaviour and I understand and even agree that this behaviour isn't nice or something we would expect. But downvoting seems to be easier than replying properly...
(This is just what I am always wondering when reading about flying cars)
However, a good read on this which tackles all ways of user acquisition/Marketing is 'Traction' from the DuckDuckGo founder. It's not an exciting book but gives an ok overview.
You could also just start with the channel which seems most obvious, set up analytics from day one and iterate over and over. With this approach you should get a good feeling if your acquisition strategy works and if yes you should optimize. Otherwise move on to the next channel.
Edit: When you search for Traction on Amazon.com there's also another one on #1 (good Amazon search hack from another other author btw) which is not the mentioned book (the one I mean is blue-ish)
I like Dan's answer and it shows that many are not really familiar with React and its trivial concept (like me before I tried). React is good and manageable even after a rewrite because it has a tiny API (compared to other frameworks/libs in this space).
You move into a new office building with your small startup team and depending on the country and Internet provider it can take up to six weeks or even longer until you get an Internet connection (even if you just take over an existing account, it's a mess sometimes). Then your device paired with good data plans would be an awesome substitute.
However, nowadays small teams go rather into turn-key team spaces from coworking spaces where all is set. So the real need might be quite small (because there are just so many good offers). Big teams/companies usually move once the target location is fully setup, so they shouldn't need such a device.
Edit: Another thing: Since LTE you can get constant 150Mbit down and up with one SIM and device. There are already plans which offer this 150Mbit up and down and unmetered for 200 EUR/month which is a very good deal considering the specs. And you just need a normal smartphone as the hot spot. So, I wouldn't build such a device.
Edit: Just googled myself, it's called Selective Yellow[1] and the reasons are interesting and depending on the source different [1][2].
[1] https://en.wikipedia.org/wiki/Selective_yellow
[2] http://www.french-cars-in-america.com/why-did-france-have-ye... https://www.tripadvisor.com/ShowTopic-g187147-i14-k711979-Ye...
Which is also good, so you stay awake when driving.
When it was launched there were PC clones with EGA graphics (16 colours), the Atari ST just launched which was a good computer and we were also outgrowing our 8-bit computers (C64, Amstrad CPC, ZX Spectrum). Then, the Amiga was gem-like compared to the alternatives and I remember I was so in love reading colorful Amiga ads over and over: https://s-media-cache-ak0.pinimg.com/originals/ce/8a/49/ce8a...
But to be honest, I don't get why people still stick to it nowadays.
What I don't get: Why don't they use at least a customized case which doesn't look like a typical PC case (such as Apple does with the Mac Pro)?
Reminds me of 'Spirits that I've cited // My commands ignore.' (Goethe)