> I see this attitude all the time. Why are people so worried?
If you find the map straight to a goldmine, why should you share it?
Example: Last month you found a new way to target on FB ads (=> mix of ad creatives, country and interest), with tons of traffic at ultra low CPC. The space is quite popular and you are surprised yourself why no one else found this way. Conversions are sky-high and it seems not to end.
Why should you share this? If you share you will destroy the low CPC within days. If you had ever found a goldmine in the past you might understand. And if yes, please share this goldmine.
You can make this example for every Marketing channel. People never share current tactics, only old stuff which isn't working anymore.
Edit: Why the downvote? I try to explain opportunistic behaviour and I understand and even agree that this behaviour isn't nice or something we would expect. But downvoting seems to be easier than replying properly...
If you find the map straight to a goldmine, why should you share it?
Example: Last month you found a new way to target on FB ads (=> mix of ad creatives, country and interest), with tons of traffic at ultra low CPC. The space is quite popular and you are surprised yourself why no one else found this way. Conversions are sky-high and it seems not to end.
Why should you share this? If you share you will destroy the low CPC within days. If you had ever found a goldmine in the past you might understand. And if yes, please share this goldmine.
You can make this example for every Marketing channel. People never share current tactics, only old stuff which isn't working anymore.
Edit: Why the downvote? I try to explain opportunistic behaviour and I understand and even agree that this behaviour isn't nice or something we would expect. But downvoting seems to be easier than replying properly...