bdunn

I'm using a Framework 13 right now. I love it.

Yeah, when I was there for the inaugural FH launch we were up at 5am, at KSC by 6, and then I think the launch was at around 4pm.

The idea of another 10+ hours baking in the Florida sun...

(But, seriously, no one there would have preferred an unsafe launch. For us, the booing was targeted toward high atmospheric winds!)

What I teach is largely about repositioning yourself and focusing on the value you create vs just the tech. Not surprisingly, few freelancers focus on business outcomes. Higher budgets and pay are a natural side effect of doing that.

Great job, seems you're doing really well!

We're constantly reworking our marketing site, but to make it more technical for the HN crowd (our audience is mostly marketers), it's an "if-this-then-that" engine for your website.

- If referred by foo.com OR came over with particular UTM params OR landed on /foo THEN change out testimonials to be able foo (using similar underlying tech that Optimizely, et al use)

or

- If visitor, who has opted in previously, has the "Customer" tag in the ESP/CRM that our customer has linked their site to, then ditch the signup form on the homepage and put a training video (or something)

It's basically a rules engine that looks at on-site behavior (pages viewed, referring domain, query string params, cookie data, etc) and allows you to combine that with ESP/CRM backend data (tags, custom fields, subscriber vs anonymous), and make content changes (replace text, hide an element, swap out an image, etc) as a result of a visitor belonging to a particular segment you've defined.

Forgive me, but I'm not sure what we're doing that's disingenuous?

If you clicked through after the initial welcome page (that just overviews the tool) that's not a lead gen form. That's exactly what the tool advertises: a questionnaire for deconstructing your funnel value.

In fact, there's zero lead gen until the end – and that's entirely optional. There's no "put in your email address to get your numbers!" – we display it all anonymously. If you put in your email address, we send you an email course.

I'm not sure if you saw the same thing we built, or if I'm misreading your comment?

Correct. We're leveraging localStorage to save answers across "pages" (using Vue). We could probably serialize / base64 encode the object we've saved and then let someone share it.

Thanks! Yeah, frankly we sort of just threw in that scrolling list of ideas... and didn't put nearly enough thought into the display of them.

I own a Model S and have clocked 23k miles on it over the last year, most of which on long roadtrips.

I love it. The car mostly drives itself between superchargers, and the SCs are usually next to coffee shops or restaurants. I don't mind getting up and stretching / having a drink every few hours.

But if minimizing recharging/refueling is your main priority, yeah, you can't beat ICE.

Because AR takes mental space, even if someone else you hire is managing it.

Focusing on one thing is best. I recently sold my SaaS for the same reason — I wanted to eliminate needing to worry about it while working on growing my other (more profitable) business.

(Lastly, as things that probably make Patrick excited to get out of bed and work, I'm assuming Starfighter > AR.)

Those who might consider your paid course would only have the persuasiveness of your sales site to go off of. By offering a free email course, you're able to figure out whether Paul's capable of providing you value. If he is, he'll have a call-to-action that upsells you on his paid course which provides even more value.

There's nothing at all wrong with this formula, and IMO it's much "safer" for the buyer.

Not necessarily true. I offer a free email course (also for freelancers), and I position the free course as the strategy - how should a freelancer think about sales? The premium course is the tactics - an actionable deep dive into the content covered in the free course, along with templates, scripts, video interviews, accountability, and more.

It's worked really well. People love the free course, and those who want a more tactics and accountability buy the full course.