Not necessarily true. I offer a free email course (also for freelancers), and I position the free course as the strategy - how should a freelancer think about sales? The premium course is the tactics - an actionable deep dive into the content covered in the free course, along with templates, scripts, video interviews, accountability, and more.
It's worked really well. People love the free course, and those who want a more tactics and accountability buy the full course.
It's worked really well. People love the free course, and those who want a more tactics and accountability buy the full course.