ayusaf

Thanks! I also love that book, as it's full of practical advice. I really recommend reading Contagious if you haven't because it really made me realise how important all the offline stuff is for a tech startup :)

Thanks for your reply. In answer to some of your questions - no, this letter is not from a lawyer, it's from the company's chairman. Their trademark was registered in 2010 and I can not confirm if they have the resources for an infringement suit, although I do know that they have not actually launched their product as yet.

I appreciate that the information is a bit limited but my intention is not to publicly name and shame so I have tried not to divulge too many specific details. I can say though, that what we share in common is the word 'owl' in our names, we are both building apps for audio content (in their case audiobooks) and in our case radio programmes / podcasts. Our owl logos also look very distinctly different.

The company who is pursuing us, from their letter, seem to feel that we should rebrand and I am wondering if they really have any grounds or are just being a bit pushy. As you mentioned there are several trademarks for 'AMD' in the US and I've found there are also several trademarks that include the word 'owl'. Of course if we had unknowingly named and branded our company exactly the same name as another registered trademark then we would be seriously considering a change. I am not convinced if it is warranted in this case though.

I see you have experience of the 'picking your battles' thing and that is exactly what we need to do. This has been very useful and given me valuable perspective. I'll research as necessary and definitely post back here as to how we proceeded.

Yes, they do have registered trademarks. Do you think we should rebrand even if we both have different names (with only thw 'owl' part in common), different branding (colour, design etc) and a completely different owl mascot / logo?