avimeir

Do you mind sharing what's working for you these days? which channels? Do you do offline also? Would make sense given your vertical..

In my previous gig we used to spend single-digit millions/year, and saw all metrics falling down like OP did, and we had a team of 6 experts with tons of experience in AdWords.

Not sure about this vertical, but in other (much more lucrative) ones such as travel, Google is pushing its own solutions at the expense of other websites.

For example, try looking for a hotel in new york and you will see Google Hotel Finder results, Google Map (which feeds from Google Hotel Finder), Google Places for Business, etc. Google Map will even stay fixed meaning that as you scroll down the ads are hidden by it.

There's much less value in positions that used to be profitable, especially 4+ (right-hand side ads).

avi at hotelninjas com

This is what the app in question suggests on their website. Not linking as I agree that it might be a PR stunt

What happens if you password-protect your Mac and install Hidden? Won't the thief have to format the computer, therefore rendering Hidden useless?

I'm thinking about installing it on our Macs but removing the password seems like opening a larger security hole.

My issue with this is that history teaches us that you don't need big money to reach scale, you only need the cash to support scaling up from a technical POV. Look at FB early days, Twitter, etc.

Unless they're going to pay users to join them, I don't see how raising so much money is going to solve their problems.

For technical reasons. We're waiting for a deal with a strategic partner to close, we can't technically start charging money or distribute our app before that.

Can't go into specific at this stage but imagine we're building an iOS app and waiting for Apple to approve it (not our case but close enough)

I think that you're addressing a real issue for job applicants, but not sure about the domain name.