austin_e

I think you guys are in a unique situation where you have the power to let a copy cat pass or not pass. That doesn't happen to everyone. Not everyone owns the platform.

good point. we're on posterous.

thanks sardonicbryan. "yield" makes more sense. scale is the name of the game!

thanks for pointing that out. acronyms aside, those are the numbers.

Thanks zaidf. Sorry about the confusion. We actually mean that we (as the platform) are making a $340 CPM. The advertiser in this case is making closer to a $500 CPM.