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Joined 10 years ago
Joined 10 years ago
It should help with overhead, but not always. There's benefits to partial solutions sometimes, if you can avoid the side effects.
So companies get the checkboxes in features, then when I'm deciding between the finalists, stuff like this is a tie-break.
In other words, company culture is a differentiator, especially in a commodity product market.
I suspect the average person wouldn't get too riled up to hear that their internet connection was used to block someone's website, as long as they don't notice it in their service quality.
Another tangent -- do any sophisticated botnet systems throttle their connection during an attack to minimize impact on the device/network owner?
[edit - in case it's not clear, I'm admittedly ignorant about this kind of stuff, so I was just curious if anyone else can shed some light]
This means that you have to do things very, very cheaply. Think of each growth hack as a single tactic. Execute in < 10 hours of work. Push into the wild.
You cannot know what will work, before you try it. What worked for others won't necessarily work for you.
How do you live in a world where any one thing you do is 90% likely to fail? You do a lot of 'one things', very cheaply, and when one of them hits, you exploit it.
Growth is a process, one very much dependent on speed. Think in terms of a growth system, not growth tactic or hack.
(this is what I call a strategy)
I don't have any experience with billion dollar companies. Have you worked in the industry and seen how they measure their campaign efficacies in huge companies? I bet it's really different than what I've seen.
Based on what I've seen, it's a lot of story telling that "branding" works. The question is, does it work better than if the company had put those resources into other avenues? Improve the product. Decrease the cost to consumer. Better customer service.
Here's a good cro vs. branding article, check out the Intel Inside section. [0].
There's a lot of money being made by people working in branding. If their field actually wasn't very effective, I wonder if it would be possible for them to accept it. I generally wouldn't want to find out that my career has essentially been a waste, and I created no value. (insert sinclair quote here)
Coca Cola has nearly infinite resources, compared to the jobs I've worked (<$75mm annual revenue).
Even then, can they prove the value of their brand is an effective use of their marketing dollars? What I've read has a lot of correlations that could be explained by other causes.
For a good read on this, check out the Intel Inside section on this article: https://conversionxl.com/cro-vs-branding/
In nearly every SMB branding exercise/project I've participated in, the need for a brand, and the benefits it provides, are entirely limited to the egos of the employees.
I searched google.com for "increased antibiotic resistance over time" and found two sources that seem pretty legit. One is the World Health Organization, the other is the US National Library of Medicine. Both articles appear to address the question I believe you raised.
[0] http://www.who.int/mediacentre/factsheets/fs194/en/ [1] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4378521/
To be significantly successful, you need to stop thinking this way. Start thinking about what benefits you & your company.
It may seem like contempt for the consumer, and perhaps it is. But it's also possible the consumer is irrational and you can benefit in the short and long term.
I work in marketing, and have seen scant evidence for the value of a "brand". It's mostly branding people making an argument that comic sans devalues our brand, whereas the data clearly shows it doesn't.
The "long term harm" argument is indistinguishable from "i know better than you and I want it this way." It may be true, but it's unprovable.
When you say "support", do you mean by giving him ad revenue from your page view? What if this author were espousing something you already believe in?
Personally, I find those other views different than my own. I still found this article entertaining and interesting.
It also ignores a number of other selection criteria and behavioral issues, which you are honest enough to note in your pretend for a moment intros.
However, people who proactively care for their health carry "upside risk" as well as downside, which your scenario does not account for.
My point isn't to get into a skills based dick measuring contest, but rather to point out that even at huge technology companies*, is being technically adept really a requirement for the job?
Another one for discussion: is Apple a "technology" company? I put forth that a company is defined by the most difficult problem they need to solve / continually solve in order to stay in business. That tells me Apple is more of a manufacturing/ marketing company than technology.