asciitaxi

I think a "code plan" is the equivalent of a "business plan". Neither have much value. A working product is execution of the code plan. A working business is the execution of the business plan.

When the technical person creates the working product, they have delivered on their side of the bargain. I think the problem is that many non-technical founders think they have made the equivalent contribution by having "a plan". They haven't. They will have made the equivalent contribution when the execute the plan and make money.

I think the problem is that MS used to sell everyone Windows for $300 and Office for $300. Then everyone had to buy them again at work. I'm not sure how they can make this up licensing a phone OS. What can they charge? Ten dollars?

I think before the advent of personal computing, a bit of extra complexity was ok. Life was pretty simple. You had a car, a stereo, a tv with a button for each channel, a stove/oven, and a calculator. You actually had room in your mind and time in your weekend to read the manual and figure out your new VCR. It was fun!

Making complex things was actually expensive to do, so a microwave with lots of functions cost more than one with a single button that said "heat up my food". This made it a bit of a status symbol. It was also the start of everything becoming digital, so it was cool for everything to have lots of buttons and a fancy readout.

Now we have several TVs, all with several boxes, incorporating our audio system, and connected to several services. We have smartphones, computers, tablets, printers and routers. Then there's all the software on and off the web to figure out, configure, and get working together. And you have to deal with all that at work, too. It's tough just to stay afloat.

So, the last thing you want is a digital toaster. They can make it look as complex as they want, but it won't make it look any more expensive. Today something looks expensive if it is simple, heavy, and looks like it was handcrafted by a German man. People still lapse into 1980s thinking and make the association that complicated means better, but that will wear off.

I'm not saying that extra features aren't sometimes important, but features are so easy to add to things today. You just have to type a few lines of code. Making someting look complex is easy and inexpensive. Making something complex look simple takes much for time, effort, money, and talent. Increasingly, people will pay for that.

Really brilliant article

Good stuff! I'll be moving to Canberra in January and I was a bit worried that there was very little of this sort of thing. If you're still meeting in 2 months, count me in.