Ritesh Agarwal to invest $700M in Oyo’s new $1.5B financing round t techcrunch.com 1 arjitkp 7 years ago 0 comments
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* Herta Herzog laid the foundation for the basis of modern media psychology, but simply inverting.
What do media do to people --> What people do with media.
This shifts focus from strong media influences to human being an active consumer of media.
* In statistical testing is fundamentally based on the principle of inversion, if the resulting statistic can be used as an evidence to reject the null or favour the alternative.