anatari
Joined 18 years ago
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anatari at gmail
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The reason why JS + node is popular is becasue it's pretty good at each of the metrics you mentioned. Even though it's not best in class at any one of those, it is well balanced for many tasks. Many other technologies are either too slow, too low level, too hard to scale, or too cumbersome to work with.
So the typical indie marketing strategy of using social media, press, and word of mouth, is actually very rational and probably the best way to go about it.
Since you are basically asking for co-founder level equity in the merged company, pretend that you were working there the whole time when you were working on your own startup. The acquisition cost is the amount of salary you would have drawn.