aml183

Hi everyone; longtime HN user here. My co-founder and I launched Payload three years ago. It's now the leading B2B media company covering the space industry.

This week we launched Ignition, a media company covering the business and policy of nuclear energy. We are starting with a twice-weekly free newsletter that takes less than 5 minutes to read.

The first edition goes out on February 22nd.

Me + my cofounder started Payload last year to cover the space industry, from seed round to SPAC and beyond. Our first (and primary) product is a daily newsletter covering the business and policy of space. It's free and it takes ~5min to read.

I don't understand this POV at all. Advertising provides a fair playing field for up-and-coming businesses. If startups could not advertise, how would people find out about it? If I want to start an eCommerce brand, people won't suddenly show up on my website. If I open a new club in a city, people don't just suddenly show up.

Without advertising, the world would be filled with large companies with no incentive to innovate because it would be impossible to discover their competitors.

I run a B2B media company. There are tons of success in B2B media:

- Aging Media (sold yesterday to PE) - Morning Brew (sold for $75M) - Blockworks bootstrapped and just raised first round at $135M valuation with $25M revenue - Skift is a profitable media venture - Industry Dive (sold for $530M) - Politico (sold for $1B)

You also have established companies like Informa.

Interesting, would you prefer we cover more commercial space?

What you mean?

Thank you! Appreciate you being a reader :)

If you work in the space, he is one of the most well respected people.

Joe is one of the most knowledgeable person in the world on satellite imagery. He’s a must read.