alistairjallan

Absolutely love this, always wondered why there wasn’t a nocode for hardware that outputs a gerber.

Over the past few years, the term “Share of Search” has become a buzzword in the world of marketing. It refers to the idea that comparing the number of brand searches for your company against those of your competitors can be a good indicator of market share. But is this really true? As someone who has worked in marketing for a large multi-brand high street retailer, I have seen the challenges of using Share of Search as a measure of market share firsthand. In this article, I’ll dive into the research and explore whether Share of Search is really a reliable predictor of market share or just another marketing buzzword.

Marketing Veteran here.

To give you direction I’d like to understand the purpose. If you’re familiar with software engineering you can draw a parallel between vastly different approaches eg FPGA programming vs native app development.

Are you looking to understand strategic (brand/integrated) approach to marketing or tactical (eg performance marketing)? Are you interested in understanding marketing to help specific objectives or to assist a business at different stages? (Aided Awareness or conversions). Are you interested in targeting consumers or businesses.

Let me know and I can provide some directional guidance.

Daniel Sanwald to me is one of the most innovative contemporaries. I’ve only met him once but seemed lovely too. Portraits and fashion.

Jamie Hawksworth has a keen eye and delivers warmth in his traditional process. He shoots landscape and fashion.

Nick Night and Craig Mcdean for pushing the boundaries of fashion photography.

Rankin for his work ethic. I could watch him working from my desk for about a year, he worked 12hour days 6 days a week. If he didn’t have a professional job, he always had a side project. Portraits and fashion.

Art photographers are very protective of their hi-res imagery and often even low res imagery, that’s why you often see the minimal imagery reproduced in the media. Some niche NFT’s aside, art photography is typically still more physical art. I met Wolfgang a few times about 15years ago he seemed nice. I was also a photographer at the time and we actually contributed to the same book. I’m quite a technical photographer so never really understood the appeal of his imagery, it felt a little like the Tracey Emin of photography. When it comes to capturing real life I much prefer the technical approach of Martin Parr at capturing vignettes of English culture, probably more mainstream too, but I’m no art critic so what do I know.

The Lillygo or TTGO watches you'll find on AliExpress support Arduino libraries, Python, C or even JavaScript.