akashs
Joined 15 years ago
Joined 15 years ago
Ultimately, we're still learning and we'll keep your points in mind for next time.
Also, we're not really competing with Yelp at all, so I think it's all fair game. In fact, we're integrating with Yelp's API, since we do recognize that despite how screwed up I may think their business is, people still trust them.
And my father did it because the few hundred dollars he spent is paid back if it prevents a couple customers from leaving, or even if he doesn't have to spend another hour on the phone with them. Doesn't mean what they did is fair, though.
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My parents had the exact same experience as in the article.
- A few years ago, they didn't really know what yelp was, but a customer was surprised that the reviews up there were pretty bad, mostly just from customers who were upset we had to send them letters after they didn't pay their bills.
- We encouraged people to review the business on Yelp. Despite numerous people (including a couple Yelp Elites) writing positive real reviews, interestingly, none of the reviews showed up on Yelp.
- Customers told us their reviews had not shown up, and when we called Yelp to find out why, a few reps either claimed there was no way to put the reviews back or they denied their existence. The one thing they did have in common was they promised things would be "fixed" if we advertised with them. I'm pretty sure that's closer to extortion than smart business.
- Last week, my dad finally caved and placed some ads on Yelp.
- Within an hour, there were suddenly dozens of additional reviews on there for the business, and the rating had shot up from 2 stars to 4.5 stars.
So let me ask you, if Yelp really thought those hidden reviews were trying to game the system, why were those reviews placed back when we agreed to spend some ad money? Yelp can't argue that their reviews are unbiased when stuff like this happens.
And as far as the sales comment below...as mentioned in the post, sometimes it's not worth me shoving it down their throat if they're not going to be pumped about coming in to work everyday.