ajaygoel

It's for important alerts that you need to act on right away. Email inboxes are cluttered. An SMS or iMessage gets your attention right away.

The user logs into his Gmail account on his own and uses the GMass extension, which operates within the Gmail UI, to create/schedule campaigns. On the back-end, GMass connects to the user's account over standard Google OAuth 2 to then send the emails.

No it's not all client side. Just the interaction with the UI is client-side. All the heavy lifting is server-side.

Let me clarify. GMass doesn't send any email, but we do have to transmit the email to someone that does send it, hence the bandwidth costs.

My reaction was simply validating that sending from-gmail to-gmail has high open/conversion rates, as the poster stated. However, you can only do this with a limited number of emails (500/day for Gmail or 2,000/day for G Suite). That's not to say that Google will let ANYTHING be sent between Gmail and G Suite accounts. There are lots of cases where Gmail has blocked its own users from sending to each other.

ajay AT wordzen DOT com

Are you saying you've never received any benefit from an email you received that was part of a campaign? Like a discount to your favorite store? Not all uses are commercial, either. We have teachers who use it to communicate with all the parents of their students. A tennis club that emails out the week's upcoming schedule to all players. An HOA communicating with its residents.

Technically CAN-SPAM does not require an unsubscribe link. It requires providing instructions to be removed. That could be using the text, "reply back with the word 'unsubscribe'". We put the burden of legal compliance on our users, and the tradeoff is complete control over your message content.

You are correct. :)

The text you're quoting has to do with how we distribute volume, NOT how we enable spammers. High volume campaigns does not equate to spamming. You can send a 10-email campaign that IS spam and a 10,000-email campaign that is NOT spam.

Just FYI, I didn't come up with the title for the interview. The editors at IH did.