agotterer
Joined 19 years ago
Joined 19 years ago
I’m sure there are companies who are writing “perfectly maintainable and highly scalable code”. However, for half of my career I’ve been brought into startups to clean up the mess created by engineering teams.
While AI may create an unmaintainable mess (I’m not totally convinced), from my perspective many (not all) engineering teams have been doing that all along. #v2 #refactor
We started this in 2023 with 13 of our friends as guests. Since then the group has grown to over 1,200 members and well beyond our circle of friends. August was our 52 second restaurant. In 2025 we served 1,099 guests and generated $126k in revenue.
I eventually switched to Edge a few years ago because it was nice and lite. Now I’m seeing the same pattern play out as they add copilot, shopping, and rewards programs.
What browser should I check out next? Some must haves: workspaces, vertical tabs, and chromium extension support.
I’ll answer some of the legal right now. First, we are at every event. Not sure how much it matters legally, but we are there as hosts and to drive the feeling of community. Without us, I don’t think the community has the same feel.
We also have an unbelievably respectful and mature community. After over 70 seatings we’ve never had an incident. We also have a code of conduct document we send all new members.
Second, we setup an LLC to shield us personally from legal liability.
Third, not to say that it shields us, but the restaurants also have insurance and are a better target for a lawsuit.
We are in the US, and at the end of the day anyone can sue anyone for anything. It’s just the reality and risk of the times. It hasn’t been a problem for us yet.
The process starts ~3 months before the event. We start by picking a theme or region. Then contact some restaurants that fit the criteria and pitch them the event. That kicks off the back and forth on cost and menu.
Around 4 weeks before the event we send a save the date + previous event recap email. We summarize the last event and tease the next event, without giving away the actual resturant or type of food.
Over the next week we prep the invite email and payment forms. This requires putting the dishes on our menu template, research and writing about the history of the dishes, the region, and the resturant. Some of this content also goes onto our website.
Three weeks out we send the invite, which is a lottery system. Members have 5 days to request a seat and place a credit card hold. 5 days later we run the lottery (I wrote some basic software to randomize assignment, conver the card auth to capture and release any cards that didn't get assigned a ticket). Then we send an email to everyone who got in with which night they recieved and another email to anyone who was waitlisted. Everyone is added to a spreadsheet to track.
1 week before the event we send a reminder email and a last chance to cancel before the ticket is non refundable.
At the event we play host and check each guest in and say hi to everyone. Then we give a prepared ~5 min intro about the food, restaurant, celebrate any milestone members, and make any general house keeping accounments. Our 20 club members get a branded apron.
At the event we take video and pictures. Over the course of the next 4 weeks we post dish pictures with descriptions and history of the dish on our instagram. We also make a 1-2 min recap video of the event which also goes on our instagram and website.
Separate from the actual event related work we have to manage the books, handle members emails, and review membership requests. More recently we started selling shirts, so there's a little work in managing that as well.
Feel free to email me if you run into any challenges. We might have already been through it!
- We are lucky to have a passionate community who tell others about us.
- Sometimes we do shared reels with the restaurant, which helps drive some of their traffic to our social pages and website.
- There’s a few large local Facebook food groups which have driven membership.
- The largest driver of new membership came from coverage in the region newspaper. We credit that with the transition from 1 or 2 degrees of separation to people we had no connection to.
- There’s been a few influencers who have shown up and documented their experience. We didn’t pay for it. It drove a few members, but the quality of the newspaper and Facebook group members was higher.
5 days before the event we lock the head count with the restaurant. At this point the ticket is non refundable (we allow transfers). Then we pay the restaurant one lump sum. At the event the guests are only responsible for their bar tab (outside the one included drink), we don’t get a cut of that.
Sometimes we have seat minimums we need to hit and eat the cost if we are short (that rarely happens). We don’t allow ordering any other food outside of what’s on our menu.
Contact: agotterer [@] gmail [ my public key: https://keybase.io/a_g; my proof: https://keybase.io/a_g/sigs/UCc_1CBIFHgqvzaWsYzkLG-PTUc9GE8Oj2kmQyaZLi8 ]
Top color: #6699ff