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Check the licenses in the about section on the maps app and see... and also, go use Streetside, Bing Maps' version of streetview, and see what cars gathered those images!

This works for the consumer who wants to get from a to b. And doesn't mind being advertised to or tracked via Google.

But companies, uber, lyft, carmakers, location intelligence firms etc need commercial mapping and location tech. What TomTom offers exists more for these people than the end consumer these days.

10 years is quite a long time for things to change though. Sure many sources might have existed for a long time, but it sounds like the way the company is going to use them, how quickly it will turn them around will improve. It's not transactional per se any more, more real-time (depending on the specific use or update). As for the same management, depending on your perspective, that might be a sign of stability. Judging by the press release this morning, company has solid order book and is reporting a record 2.4 million euro automotive order book.

Interesting to know that we don't always need to use microchips, sometimes there are ways to code around the issue.

Yeah, the company has moved further from the consumer market (the devices you talk about), and is now looking much more at B2B markets, providing maps, traffic, routing etc to car companies for their integrated systems. Somewhere on its website it also talks a lot about enterprise so ride hailing services stuff like that.