aeromusek

I built this model (Mada, my co-founder, wrote the article with me). It uses 3-7 independent Opus-tier analyst agents to read the entire deal (emails, transcripts, CRM) and propose credit allocations, and then a consensus judge weighs their reasoning to determine the final report. Buyer actions (form fills, replies, event attendances, etc.) always carry 0% credit because it flows to whatever got the buyer interested enough to engage.

During development, there were multiple occasions when I'd feel sure the agents were hallucinating, only to realize they were consistently discovering true things that even I would have missed (this was right around the Opus 4.6 launch). But I'm still concerned this might be too much of a break from traditional attribution for most teams, even if it is 'more accurate'.

For this to become true, agents first have to transcend 'chatbot' as the primary interaction layer.

There's a reason we're still using apps instead of talking to Siri…for a huge number of tasks, visual UIs are so much more efficient than long-form text.

Chrome bookmarks also show up as items in the Bookmarks menu, which means you can use the built-in macOS functionality to assign your own custom keyboard shortcuts in System Preferences → Keyboard.

> Consistent with the ACM’s order, dating apps that are granted an entitlement to link out or use a third-party in-app payment provider will pay Apple a commission on transactions.

The other difference is that Google Maps has to build everything into the app directly. The privacy label for Apple Maps gets a 'free ride' on so many things by virtue of piggybacking on OS-level functionality.

Same thing applies to Messages vs. WhatsApp/Messenger and bunch of others.

Genius move for Twilio, honestly. Segment can supply the central hub to tie in all channel spokes Twilio already powers (especially after the SendGrid acquisition from a couple years ago).

I can't help thinking Segment had much more room to run though...everyone I know who uses them loves them, and they were still only just scratching the surface of the addressable market.