TAGMentor

I'm curious how you'd lower the friction in the process... meaning, what's the best way to get a consumer to opt-in to receiving an email (per example #1) with this tech. Do you have an app that serves as an explicit opt-in a la ShopKick?

Another HN copy cat. Wonder if they'll be able to build as much engagement as the HN community.

Hi Jim - thanks for the comment. What's proven is that hormones affect behavior (to a certain degree). It remains to be seen if there's such a direct link that you can write content around it to describe each day. But we're certainly doing our best! ;)

Hi Israel - yeah, we're going to watch unsubscribe rates and see if 1 a day is too much.. then we might have to change our name to "The Weekly Cramp". ;)

Great point Rob... we'll have to find the best way to do this. Thanks for the love! ;)

Best comment of all time! We've got an option to "add a partner"... will think carefully about "adding another crazy bear". Don't want to overwhelm users with too many emails (but there is probably a nice, simple way to include it in the 1 email you're already getting). Let me noodle that...

From an article this morning:

"Email newsletters aren't a sexy business but they can literally print money for the people who start them," Hilley says. After studying other successful newsletters like Thrillist, he projects The Daily Cramp can generate a whopping $77 million in advertising sales in just three years. "We're banking on a viral effect," he says.

Yet even Hilley has doubts. "Will this turn into something that people want to get every day?" he wonders.

Hilley's response in a comment below the article: "It's just like some jack@ss Goldman guy to make ridiculous projections like that... pretty soon, him and his awful Crazy Bear are going to take the entire newsletter world down with him, just like he did the financials."

My vote is for teamxls.com - I think it's more fitting than Hypernumbers.