Saulivar

Joined 3 years ago

Karma
21
Submissions
13
Member since
Dec 23
Army sergeant turned Electrical Engineer turned programmer turned direct response marketer turned copywriter turned successful business owner. Life is all about marketing. Selling a product, selling yourself, selling your ideas, selling your point of view.
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Recent submissions

Comment · 2 years ago
Looking at the way soldiers in Ukraine or civilians in Russia are being blown up to pieces by small drones, I'd say we're already here. And these drones are driven by AI, so even if GPS is jammed, these drones are intelligent enough to find their target without it.

Now imagine that AI has access to anybody's search history, plus that person is using a trackable phone, who's to say that a small FPV drone cannot be sent to get the job done? The way it's done in Ukraine?

I think we as humanity are facing mortal danger RIGHT NOW, not in the future. AI is killing humans on almost industrial. Especially because, well, some people might argue that's the entire goal. So AI is making it much easier.

Comment · 2 years ago
I don't like the name "Cap". It implies a limit of some kind. Why would I sign up to get caped? I want unlimited video, not capped. I know you were going for capture, but now you're just cap.
Comment · 2 years ago
Not recommended. Did that and now we are having huge fights about serious stuff. Like Facebook ads and marketing copy -:)
Comment · 2 years ago
Direct Response Copywriting works very well. So well that I even quit developing and started doing it full time. Launched a product and then another. Moved out of software development and into health. Like most successful marketers, I started by reading the great Gary Halbert Letter.
Comment · 2 years ago
While tracking purchases did not work, the idea "just walk out" really caught on though. Lol

I think the tracking was supposed to be accomplished through RFIDs, not cameras. That's the only this would work.

Comment · 2 years ago
Why they're so popular? I'll tell you why.

Because 90% of the people are irrational buyers. They buy to impress their annoying cousin, or prove that they're more worthy than his wife's sister's husband. Because Apple's products are pricey and iPad case costs more than a iPad's competitor itself.

Same reason why my friend business owner in Dubai says his employees from India buy the most expensive phone with their first salary. Just because you buy the most expensive product, doesn't mean you get the best quality. And good marketers know it.

Comment · 2 years ago
Acquaintance of mine bought an iPad. Proudly showed it to me how he can draw this and that. 6 months later he somehow forgot the password, entered it wrong too many times and the iPad is a brick. He's 75 years old. He can't find a receipt, there's no way to restore it. There's no way to put Linux on it. There's no way to do anything. Another example - my mom. I was feeling generous, bought her an iPad as a present. Now nothing works on it anymore. You need some type of ID. The one I have never works. The whole thing is a brick. Useless piece of crap. She's 77 years old and uses her small phone screen to do anything. So that's Apple products for you. They benefit the company, not the owner. You shell out thousands of dollars, end up with a brick. I will never buy another product from Apple again. (My wife just bought a brand new iPhone. Lol). Let's see how long that will work for her.
Comment · 2 years ago
I made that mistake of partnering up with non technical co-founder to build travel insurance "configurator" to get the best deal on travel insurance. Only I discovered there were more co-founders like his wife "to do some accounting" and his buddies to do whatever.

And I was the only technical person who was supposed to build the thing, to launch it and they were the ones nit-picking little stupid details that took forever to fix but didn't matter all that much.

In the end I spent 5 months working on it and we still didn't get any paying clients, but many more ideas on what else I should build "to get clients". I realized they suck at marketing and business side of things and they don't know shit.

If you're a tech person, don't make the same mistake I did. Most people don't understand marketing. Their ideas are shit. They don't know the technology. And YOU are the one who's gonna be doing most of the work. And THEY think that the business belongs to them because as someone said they "came up with the idea" that wasn't all that unique because everything that's needed under the sun has already been built. Many times over. They had just no idea that that's the truth. Now if they have the money and want to hire you to do the work, charge them market rate.

Comment · 2 years ago
There was an article at Forbes that said employees who stay with the company for more than 2 years are underpaid by as much as 50%.

So why do they stay for so long? Humans are resistant to change.

Speaking of myself, when I was working as a programmer, finding a new job meant going through endless interviews with leetcode tests even though I had 15 years experience.

Turns out it was Joel Spolsky who invented that practice. I'm sure most programmers want to strangle that guy. Lol.

As for me, I became a contractor. All my underpaid overtime turned into a paid one. Plus my contracts lasted a lot longer than my full time jobs. But even that what I later found out is what they call "trading hours for dollars".

In order to really succeed I need to start my own business. Which required me to learn "direct response marketing and copywriting".

Because being an Engineer I sucked at selling, finding hungry markets for my products, creating products and selling them by the millions.

Once I figured that out, it's like a new world opened up to me. Turns out you can make as much money as you want. Unlimited amounts. It's up to you how much you want to make. I wish I would've figured that out earlier.

Comment · 3 years ago
This guy should win dad of the year award. Seriously. I gave my son a knife for his birthday when he was 7, but this is taking to a whole another dimension. I should also mention that growing up in eastern Europe back in the day, when I was 14, I was building a gun in my bedroom. It blew a hole in my palm when I was testing.
Comment · 3 years ago
There is no ebook. But there's my old email sequence I used to have back when I was writing to software developers. Contact me via email if you want me to put you on that list. It's got tons of amazing ideas.
Comment · 3 years ago
Been in your shoes, man. But according to smartest marketers (like Garry Halbert), we programmers are doing it backwards. Because when all you have is a hammer (or programming skills), then everything looks like a nail. According to Gary Halbert, you first have to find a starving market. And there are three things people are starving for -- health, wealth and relationships. It's what they crave. It's what keeps them up at night. Notice, I did not say that they are starving for software of any kind. Unless this software helps them make money. For example, there's some software that generates $750/month per month per user. It's called Overflow. Why? because it generates more revenue for each of those clients. CBSplit is another one. It helps generate wealth to it's clients. Health supplements market is exploding. Golf buyers are so passionate, they'll spend thousands just to get an edge. So in short -- we programmers suck as marketers. And until we unsuck ourselves, we will feel like giving up. Now I'm going to give you the legends you can learn from - Gary Halbert, Gary Bencivenga, Michael Masterson, Dan Kennedy. They wrote books they've learned from even bigger masters. The sad fact is - your software or your product doesn't matter. Only your marketing does.

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