PeachPlum

The irony of this is that phrase is actually the answer to "why isn't anyone buy my stuff?", and the answer is "because they don't think it is good enough value and the customer is always right".

Good marketing doesn't ask "what do you want" it asks "what problems do you have".

The tale told about Ford is they old "they would have said they wanted faster horses". And that's why Ford didn't have a market research department for a hundred years. This, like many things Ford did (e.g. full vertical integration), was poor a strategy.

Comment · 9 years ago

One suggestion is to include the actual price of delivery instead of "free delivery" (or discounted) into the displayed price.

Swift delivery is changing our expectations. If I knew it would take a week to come I would plan ahead, instead I can buy on impulse. Of course the real costs are being externalised, on the poor drivers but also on congested roads and pollution.

One of the consequences: https://www.londonair.org.uk/london/asp/annualmaps.asp

Comment · 9 years ago

Once upon a time, not so long ago, this was perfectly acceptable:

"Please allow 28 days for delivery"

Comment · 9 years ago

While I have some sympathy for that position....

"Hello, can you have someone deliver this parcel for me. I'll pay you $5"

You're saying that if Amazon is asking that, they are responsible for the life of the person delivering it.

If I am asking Amazon that, therefore, does that make me responsible?

Comment · 9 years ago

It's not even secret sauce.

Pick up most management books and you'ok see the same.

Jack Welch's version was "get the right people on the bus and then decide where to go"

Lou Gestners is "culture is not part of the game, it's the only game"

Comment · 9 years ago

Sometimes you're leading, sometimes you're managing but you should know which is which.

Just like sometimes you're mentoring, coaching or teaching.