The irony of this is that phrase is actually the answer to "why isn't anyone buy my stuff?", and the answer is "because they don't think it is good enough value and the customer is always right".
Good marketing doesn't ask "what do you want" it asks "what problems do you have".
The tale told about Ford is they old "they would have said they wanted faster horses". And that's why Ford didn't have a market research department for a hundred years. This, like many things Ford did (e.g. full vertical integration), was poor a strategy.
The irony of this is that phrase is actually the answer to "why isn't anyone buy my stuff?", and the answer is "because they don't think it is good enough value and the customer is always right".
Good marketing doesn't ask "what do you want" it asks "what problems do you have".
The tale told about Ford is they old "they would have said they wanted faster horses". And that's why Ford didn't have a market research department for a hundred years. This, like many things Ford did (e.g. full vertical integration), was poor a strategy.