JoshLedgard

At KickoffLabs we used them to handle a bunch of routing on behalf of our hosted customers.

The timing was less than ideal for sure.

However they arranged a good support system with the folks at Fly.io. We’ve already transitioned new customers to it and they are helping to migrate existing sites and certs next week.

I think it’s a risk you just have to take, but we learned a lesson that for things that are dependancies for your business it’s good to have a couple of alternatives lined up or working side by side. :)

We don't actually force anything. We could, of course, check to see if you liked us on Facebook... but even that's a loose check since it's easy to unlike something anyway.

The goal is to help others improve their launches with the email course and for us to build a larger audience... through Facebook, Twitter, and Email.

Josh Ledgard Co-Founder - KickoffLabs

To me, what made what he was doing appealing was that he wasn't directly soliciting people. He made the arrow and the sign. He wasn't harassing anyone in line. I think that makes all the difference.

Agreed.

I like the idea of getting feedback on competitors apps. :)

That turned out really cool!

I'm not saying it couldn't be improved. Just saying that what matters is if, overall, our conversion rate is better with it.

Then, if it is, we can spend more time, money, and effort on the video. If we had spent $6,000 to learn that having an explainer video doesn't help... I'd be pissed. But if I see an improvement over the next week then I can invest more.

The real verdict of the video success has much more to do with analytics than individual opinions.

Of course, since we just posted it, we won't have good results of our A/B test (against a static image slideshow) for a week or so.

Once I signed up for PowToon the pricing for our plan was $57 a month... which gives you 20 video exports.

I thought about music... but after an hour trying to find a good match I gave up and figured I could add music later.

Optional for the post content. You can produce the content and have it hosted on Youtube for well under the $200... which was the point of the tip.

Yes, in our case, we also pay Vimeo for video hosting so we can further customize the experience.

Voicebunny lets you select gender and add notes. They also seem to have a process that reads your notes and looks for the ideal talent.

Our first recording came back a little too whimsical. So we asked for a revision to have it more profesional sounding and got it for $16 more dollars. Still within our $200 budget.

Then you got past the premise. :)

Beyond the education we were trying to go for a little bit of the corny/infomercial feeling.

I called this out before... Vimeo could be considered optional. Youtube can be configured as well for hosting the video. Or you could self host. The post was more about the production.