I'm not saying it couldn't be improved. Just saying that what matters is if, overall, our conversion rate is better with it.
Then, if it is, we can spend more time, money, and effort on the video. If we had spent $6,000 to learn that having an explainer video doesn't help... I'd be pissed. But if I see an improvement over the next week then I can invest more.
Then, if it is, we can spend more time, money, and effort on the video. If we had spent $6,000 to learn that having an explainer video doesn't help... I'd be pissed. But if I see an improvement over the next week then I can invest more.