Dartanion7
Joined 13 years ago
Joined 13 years ago
It sounds like the service basically stopped growing once they had to abandon the black hat techniques they were using (possibly because they grew large enough to attract scrutiny from the platform operators). If that's the case, there was never a business.
Also, isn't your argument re: information asymmetry an argument in favor of F2P? In the case where a developer has made a great game, it behooves them to release it for free, not only because that's obviously what consumers prefer (see the App Store), but because it allows the app to be more widely distributed and critiqued (and thus the worst apps would be quickly identified as bad and not downloaded -- perfect information).
It's not, and no one ever said it was. The demo analogy isn't valid; a free-to-play game is a fully functional game. IAPs may unlock additional functionality, or help bypass time gates, or whatever, but the "core loop" of a game shouldn't (under the guise of freemium, anyway) be restricted by payments.
This isn't to say that it doesn't happen -- not every developer really understands freemium, and some bastardize it. But can you really argue with consumer preference for freemium? If consumers hated freemium, it wouldn't dominate the app store.
Before moving to gaming, I worked at Skype. No one ever accused Skype of exploiting people, or of facilitating addiction, or of polluting the purity of telephony. Skype made money by, essentially, up-selling people to paid phone calls. Those phone calls might have been to people's sick parents in foreign countries, or their kids. Imagine that! By charging for phone calls, Skype might have been prevented someone from speaking to their sick mother!
Freemium is a business model; it's not a moral framework or an ethos. Some people make terrible games with the freemium model; they likely would have made terrible games had they gone with an upfront payment model. The difference between the terrible freemium game and the terrible paid game is that people got to choose whether or not they contributed money to the terrible freemium version after playing it. They got more information before making a purchase, kind of like a test drive. Isn't that a good thing -- more information?