Bagel

The issue the article points to is both companies provide insurance products: Lemonade for renters and T-Mobile for its own handsets. I’m not convinced the average consumer would be confused by the two, however.

Acquiring drivers can be seen equal to customer acquisition within a software company. Yes the bottleneck of Uber is recruitment, but is it also not customer acquisition at any software/“tech” company?

By the definition above, clearly a “tech company”, no? Uber produces highly scalable tech, and can deploy it rapidly amongst a sea of contractors and riders- who are essentially consumers of the app.

Thank you for your thoughts. It makes a lot of sense to work for a large company, see how things are done, and then apply these to either my own company or a startup I join.