Atalocke
Joined 4 years ago
Joined 4 years ago
If Serif was going to be acquired, I can't think of a better company to have done it.
I was worried when they bought Serif, but this new Affinity gives me hope. Canva makes good design products but they've been missing from the pro market. We all know Adobe runs that arena, and that most consumers are sick of their business practices. Canva is probably the best company positioned right now to compete with Adobe, and they have a huge incentive to bring users over. Keeping the base app free while enabling an optional subscriptions for the only remote component with operating costs lets Canva keep their top level funnel wide open. Even if most users don't pay for AI, that's still a huge number of people in the Canva ecosystem.
Of all the companies to buy Serif, Canva is probably the best case scenario.