Comment by gravity13

| but I can't help but scream "why??"

Because it's a tangible reminder that you need to buy new X and it removes all the barriers entirely to that. It's wildly convenient.

Might I remind you:

- Locate mobile device

- Swipe/Unlock mobile device

- Locate Safari App/Amazon app

- Tap and wait for Safari to load

- Access amazon.com

- Type in 'X'

- Locate results and click on option

- Press 'one click purchase' for irony

vs.

- Press a button.