I think it's ridiculous just because it clearly involved a lot of effort to solve a problem that doesn't really need solving. The choice isn't between a button and the massive hassle you describe. The choice is between a button and ordering the product on your smartphone in ten seconds, or picking up the product at the grocery store the next time you're there.
How often do you need laundry detergent? Every two weeks? If this button saves you ten seconds each time, that's a total of 4.3 minutes per year saved. And that assumes you buy the stuff one at a time instead of getting a bunch at once.
Amazon as a whole is great because you can use it for so much stuff. Saving time on a rare purchase is almost pointless, but saving time on all your rare purchases put together can be significant. But this button thingy is inherently single-product.
This is basically the ordering-side equivalent of when you buy three small items from Amazon and they get shipped to you in three separate gigantic boxes filled with vast amounts of padding. Maybe it makes sense when you see the big picture, but I can't help but scream "why??"
How often do you need laundry detergent? Every two weeks? If this button saves you ten seconds each time, that's a total of 4.3 minutes per year saved. And that assumes you buy the stuff one at a time instead of getting a bunch at once.
Amazon as a whole is great because you can use it for so much stuff. Saving time on a rare purchase is almost pointless, but saving time on all your rare purchases put together can be significant. But this button thingy is inherently single-product.
This is basically the ordering-side equivalent of when you buy three small items from Amazon and they get shipped to you in three separate gigantic boxes filled with vast amounts of padding. Maybe it makes sense when you see the big picture, but I can't help but scream "why??"