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Comment by AJSturrock

If you want a basic site quickly, then going with a platform like WooCommerce and an off-the-shelf theme may work well for you. Once you start customising themes and adding advanced functionality, complicated folder structures and functional programming styles can cause no end of problems for many developers.

API based means you’re not locked into a specific CMS or blog platform, you’re not even locked into a specific language or device. All we care about is data transfer and logic, leaving you free to do anything with the frontend.

If you want to know more about what our platform provides apart from rapid development, we’ve touched on them in our other comments.

parent AJSturrock 11 years ago

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