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Comment by Dwolb

I wonder what GoPro's end game is here. A partnership to deliver content isn't much of a revenue boost (in terms of #units sold). Seems like GoPro wins because of new market penetration via NHL (i.e. reaching traditional sports with its camera products) and the NHL wins because fans another reason to tune in to NHL content.

I also wouldn't be surprised if this partnership pushes GoPro's mechanical and/or software image stabilization technology forward magnitudes. It's a cool project with a big name customer the engineers will be spurred to find creative solutions to enhance the viewing experience.

parent Dwolb 11 years ago

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