AR is traditionally a 2D projection on 3D space. This is a 3D projection that you interact with. Sure, its still AR on some level, but I think differentiating the product makes a lot of sense. My idea of AR is a boring HUD-like system that fits in with things like flying fighter jets. This holographic projection is different and notably so.
MS could find the middle ground between lush 3D VR-like environments and the real world. I find things like the Oculus and other HMDs to be terribly claustrophobic and dizzying. Not to mention really asocial. I don't want to mount a tissue-box size thing to my face that removes the real world. I'd prefer having the real world still here with the digital world tied to it. There just seems to be something wrong with giving software my entire field of view. I don't want to stare into the same Unity3D generated environments. I want to augment my real world life, not replace it.
MS could find the middle ground between lush 3D VR-like environments and the real world. I find things like the Oculus and other HMDs to be terribly claustrophobic and dizzying. Not to mention really asocial. I don't want to mount a tissue-box size thing to my face that removes the real world. I'd prefer having the real world still here with the digital world tied to it. There just seems to be something wrong with giving software my entire field of view. I don't want to stare into the same Unity3D generated environments. I want to augment my real world life, not replace it.