It's interesting how they go out of their way to describe this as NOT augmented reality when... that's exactly what it is. The only time the term appears on the product page is here:
"Microsoft HoloLens goes beyond augmented reality and virtual reality by enabling you to interact with three-dimensional holograms blended with your real world. "
I understand the marketing reasons for this, but contrast this with the fact that Oculus embraces the term "virtual reality" despite the baggage that comes with it and the fact that they can't trademark it. I guess AR never caught the public imagination like VR did.
"Microsoft HoloLens goes beyond augmented reality and virtual reality by enabling you to interact with three-dimensional holograms blended with your real world. "
I understand the marketing reasons for this, but contrast this with the fact that Oculus embraces the term "virtual reality" despite the baggage that comes with it and the fact that they can't trademark it. I guess AR never caught the public imagination like VR did.