Guys arguing about what "free for a year" means, be aware they DID specify this and if you think they haven't communicated it, you probably weren't there!
"For the first year after Windows 10 is available, we will be making available a free upgrade to Windows 10 for all devices running Windows 8.1. Once a device is upgraded to Windows 10, we'll be keeping it current for the supported lifetime for the device."
If that's not clear enough for you, I don't know what to say! Furthermore the actual public awareness campaign hasn't started (this announcement came two hours ago, remember) so chill out for a second before calling something a poor job of communicating. They have a limited time to show off a huge amount of features including a goddamn top-secret holographic VR helmet, plus the details on the release aren't even ironed out yet, so if they didn't spend an extra five minutes drilling down on the release strategy (8 months away at this point) you're going to have to forgive them.
"For the first year after Windows 10 is available, we will be making available a free upgrade to Windows 10 for all devices running Windows 8.1. Once a device is upgraded to Windows 10, we'll be keeping it current for the supported lifetime for the device."
If that's not clear enough for you, I don't know what to say! Furthermore the actual public awareness campaign hasn't started (this announcement came two hours ago, remember) so chill out for a second before calling something a poor job of communicating. They have a limited time to show off a huge amount of features including a goddamn top-secret holographic VR helmet, plus the details on the release aren't even ironed out yet, so if they didn't spend an extra five minutes drilling down on the release strategy (8 months away at this point) you're going to have to forgive them.