Look at what Microsoft was able to do with Bungie. They took Bungie, who was effectively a one-hit shop, and milked the Halo IP for the better part of 10 years. Hell, they were centimeters from spinning it into a Hollywood blockbuster.
This is the exact same play and frankly, they're pretty good at it. They're going to turn the Minecraft franchise into a Xbox/Windows exclusive. Obviously that's going to piss off a lot of folks, but it's still going to result in a ton of XBox sales - at least as many as Halo was responsible for. They'll iterate on this for the next 10 years and my guess is they'll do it quite successfully.
This is the exact same play and frankly, they're pretty good at it. They're going to turn the Minecraft franchise into a Xbox/Windows exclusive. Obviously that's going to piss off a lot of folks, but it's still going to result in a ton of XBox sales - at least as many as Halo was responsible for. They'll iterate on this for the next 10 years and my guess is they'll do it quite successfully.