People are making the valid comparison of Hipchat and Slack, which is to be expected. But, this is a deeper move by Atlassian.
Atlassian's business model is still "All roads lead to JIRA/Confluence." It's why so many of their products are free. This isn't as much a Hipchat v. Slack/IRC/Google/Campfire move, as adding another road to JIRA.
Atlassian's business model is still "All roads lead to JIRA/Confluence." It's why so many of their products are free. This isn't as much a Hipchat v. Slack/IRC/Google/Campfire move, as adding another road to JIRA.