"it's easy to unsubscribe with one click. If people didn't want it, they would have unsubscribed"
Be careful with this assumption. It might surprise you how many people won't bother to click unsubscribe (no matter how obvious you make the option) b/c they just click "spam". I have friends who have been caught by this one in the past.
Be careful with this assumption. It might surprise you how many people won't bother to click unsubscribe (no matter how obvious you make the option) b/c they just click "spam". I have friends who have been caught by this one in the past.