Lustig could no doubt write some great posts here about growth hacking and selling your product, but if there's one thing he's proven about nutrition, it's that he's no one to be taken seriously when talking about it. One taste of what Joe Public doesn't see in his unintended hyperbole is here: http://sweetenerstudies.com/sites/default/files/resources/fi...
Blaming sugar for everything is no better than what the fat-bashing crowd do. It leads to self-parodying solutions like the "keto-adapted" lifestyle. We don't eat rice or bananas because refined sugar is to blame for all the ills of the world. Those crazy Japanese are probably just lying about their lack of heart disease anyway (when we remember the place exists at all).
As long as people only understand nutrition in terms of reductionist extremes, "alternative" diets are going to continue being a bad joke that achieves little more than inflating the ego and bank balance of people like Lustig.
Blaming sugar for everything is no better than what the fat-bashing crowd do. It leads to self-parodying solutions like the "keto-adapted" lifestyle. We don't eat rice or bananas because refined sugar is to blame for all the ills of the world. Those crazy Japanese are probably just lying about their lack of heart disease anyway (when we remember the place exists at all).
As long as people only understand nutrition in terms of reductionist extremes, "alternative" diets are going to continue being a bad joke that achieves little more than inflating the ego and bank balance of people like Lustig.