As someone who has helped massively grow a handful of businesses with Facebook being a significant channel, part of me wants to say "Yep, FB advertising is bunk. Everyone stop!"
But in reality I'd be saying that in a weak attempt to make my own Facebook advertising more effective.
Lemme tl;dr this in three bullets:
- It's far easier for non-sophisticated advertisers to waste money.
- The ad platform is pretty technical and nuanced
- Notice I didn't mention facebook in the previous two bullets? That's because it's true for anywhere you buy ads, even print or flyers, radio or direct mail.
So to reiterate:
For any given paid advertising channel, it is far easier for non-sophisticated people to waste money as it is to see significant ROI. Any place you can buy ads is far more technical and nuanced than people who don't live and breath it could every imagine.
But in reality I'd be saying that in a weak attempt to make my own Facebook advertising more effective.
Lemme tl;dr this in three bullets:
- It's far easier for non-sophisticated advertisers to waste money.
- The ad platform is pretty technical and nuanced
- Notice I didn't mention facebook in the previous two bullets? That's because it's true for anywhere you buy ads, even print or flyers, radio or direct mail.
So to reiterate: For any given paid advertising channel, it is far easier for non-sophisticated people to waste money as it is to see significant ROI. Any place you can buy ads is far more technical and nuanced than people who don't live and breath it could every imagine.