I spend significant effort and money on content creation. Decisions as to what content to produce next are often driven by user suggestions or analytics data -- i.e. "Oh, it looks like a lot of people are searching for baby shower bingo cards, I guess I should write some baby shower bingo cards, because then more people will find my site and this will make me money."
So people get the content they want and I get money... tell me where we're going wrong here, again? Would it be somehow cleaner if, rather than using evidence as to what my customers enjoy, I just put my finger to the wind and guessed? I did that for a while -- I'm not a terrible guesser but why should I watch 80% of my content budget produce pages that are grossly less effective than my average?
Wait, what?
I spend significant effort and money on content creation. Decisions as to what content to produce next are often driven by user suggestions or analytics data -- i.e. "Oh, it looks like a lot of people are searching for baby shower bingo cards, I guess I should write some baby shower bingo cards, because then more people will find my site and this will make me money."
So people get the content they want and I get money... tell me where we're going wrong here, again? Would it be somehow cleaner if, rather than using evidence as to what my customers enjoy, I just put my finger to the wind and guessed? I did that for a while -- I'm not a terrible guesser but why should I watch 80% of my content budget produce pages that are grossly less effective than my average?